Oracle’s recent strategy day presented a union filled with love and romance, but despite the apparent confidence, Oracle’s strategy misses some important points. Jonathan Steel and I spent some time mulling it all over and here’s our initial take.
This post may be read to the strains of the wonderful Ella Fiztgerald singing “There may be trouble ahead”.
Having slogged through the marathon that was the Oracle-Sun announcement day, we’re left with two immediate impressions:
1.They took a heck of a lot of time to say so little
2.Oracle’s back to the future pitch, while nothing like as badly thought out as some people say, just isn’t going to cut it.
If you’re in a hurry, here are the headlines:
- The back to the 60’s mantra is both more and less nuanced than you might think
- But the integrated stack pitch simply isn’t well enough thought out
- There are two killer reasons why the “single stack” pitch fails: Innovation, and Focus
- Ultimately Oracle’s hardware strategy is simply not convincing enough
- Oracle’s software strategy is much more coherent but Sun brings a mixed bag
- The absence of a services story is the elephant in the room
We’ll be thinking, talking and writing in much more detail about this – so if you’re interested in knowing more, drop me a line – gary@bathwick.com